How to Expertly Define Your Target Market

 

When you define your target audience, you can use your ads to speak directly to customers’ needs, driving more sales for your business. Before you can begin advertising, you need to know your target market. Otherwise, your advertising may not...

4 Benefits of Cause Marketing: Grow Your Brand While Doing Good

 

If you want to align your company’s core values with your audience while strategically growing your brand, cause marketing is a powerful way to campaign. With cause marketing, businesses can support a cause while raising brand awareness,...

Retailers Get Ready: Holiday Shoppers Are Coming Back This Year

 

Last year, the holiday season was unlike any we’ve seen. This year, it’s time for retailers to brace for returning shoppers, develop new marketing approaches, and overcome possible challenges to make the road to a successful season as...

Advertise to an Older Audience with KCTV5's Aging In Style Campaign

 

Businesses with older audience demographics may wonder how best to reach them and struggle to develop a solution. However, there are some great ways to strategize marketing to older groups. In addition to other types of strategies, businesses...

Driving Sales: Advertising Your Automotive Business as People Get Back on the Road

 

As the pandemic fades away, more people are finally getting back on the road. With lockdowns disappearing and businesses returning to the usual, most people will drive more than last year. In addition to this transition, the return of car...

It's the Travel Industry's Time to Shine: Marketing Tips For the Return of Tourism

 

How to Know What Worked in Your Marketing Strategy and What Didn't

One of the keys to any business's success is a sound marketing strategy that performs optimally. When developing the perfect marketing strategy, advertisers need to know what works and what doesn't. As you determine what types of campaigns and...

Tips For Stretching Your Advertising Budget

Marketing and advertising can come with hefty price tags, but they don't need to if you implement the right strategy. Regardless of the funds you're working with, there are several ways to experience the benefits of a solid marketing...

Why TV Advertising Is Still The Most Effective Way to Reach Consumers in 2021

Many business owners find themselves wondering if TV advertising is still as effective as it once was. The reality is that TV marketing still has just as much power as ever. Television is still the second most profitable advertising medium in the...

Email Marketing Tips to Help You Achieve High Open and Click-Through Rates

Businesses want to target ideal benchmarks in email marketing, including high open rates and click-through rates (CTR). These measurements can help you determine how well your campaigns are performing. What defines a good benchmark will depend on...