Mike Steggerda

Mike Steggerda
Mike is a 25-year veteran leader who helps clients get results through television, digital and sports marketing campaigns. As a Key Account Consultant, Mike pays attention to detail, making sure client strategies are executed expertly and efficiently. Outside of work, you can find Mike dating his wife, Dawn, working out and helping others with health and wellness.
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Recent Posts

Recruitment Marketing: Using TV Advertising to Find New Talent

 

A large number of businesses are struggling to hire right now, but taking a new approach can help you find excellent prospects. To recruit people who are genuinely worth bringing on to your team, you need to use the right channels to reach your...

Email Marketing Tips to Help You Achieve High Open and Click-Through Rates

Businesses want to target ideal benchmarks in email marketing, including high open rates and click-through rates (CTR). These measurements can help you determine how well your campaigns are performing. What defines a good benchmark will depend on...

Why TV Advertising is More Important Than Ever Before

Despite the increasing popularity of over-the-top (OTT) video ads and streaming services, television remains predominant because of its unparalleled reach and staying power. If you're not using TV advertising as an asset for your business, you're...

What is Meredith Kansas City?

At Meredith Kansas City, we offer clients a combination of top-tier customer service and communication to develop cost-effective and unique advertising campaigns. Our experienced consultants work to provide a custom-tailored solution to meet our...

Direct Mail vs. Email Marketing: What you Need to Know

Both direct mail and email marketing are among the best ways to get directly in front of your audience. Using a combination of both, you can place your ads in people's inboxes both physically and digitally. As a result, you can drastically...

Case Study Highlight: Crowley Furniture and Mattress

 

Crowley Mattress and Furniture wanted to stand out as more than just an average, everyday mattress and furniture company. In addition to high-quality furniture, they wanted to provide their customers with an amazing experience, including...

The Real Value of Sponsorship Marketing

At the start of the 2019 football season, the Kansas City Chiefs won a number of new partnerships, including one with locally-based Mano's Wine. This winery formed a licensing agreement with the team to produce a limited-edition 50th-anniversary...

The True Value of Aligning Your Business with Your Kansas City Sports Team

Many people are incredibly eager for sports to return. As a result, the upcoming NFL games will be heavily watched. As social distancing concerns continue, television viewership may reach even higher viewing numbers. Many people can't wait...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there is a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...