A Business Owner's Perspective: Not Wanting to Advertise During Times of Struggle

The COVID-19 pandemic has affected everyone over the past year in one way or another, including business owners trying to navigate these unprecedented times. Many have struggled with the question of whether to continue advertising. They don't...

Tips for Business Owners: Preparing Your Mind For Better Times Ahead

As the stay-at-home orders have begun to lift and businesses are reopening their doors, it’s important to start focusing on the better times ahead. Everyone has been stuck inside for a few months now and they are eager to return to a more normal...

4 Ideas for Your 'Welcome Back' Message

Many businesses are preparing for reopening. You'll finally be able to bring customers back into your business and start moving back to normal--but what does that really look like for your business? Your customers want to know what steps your...

Springtime is For Growth: Marketing Your Business for New Opportunities

Spring is a time of growth and fresh starts, and not just in nature. Your business can also take advantage of the changing seasons and use the advent of spring to grow and refresh your marketing opportunities. Spring is a great time to analyze...

Preparing Your Reopening Message And Welcoming Our New Normal

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question- what now? With reopening phases being announced, you’ll want to have a strong plan of action in place to set your business up for success.

Kansas City Small Businesses You Can Support Right Now

In the midst of the Coronavirus pandemic, there have been some positive outcomes, such as the support of local businesses. Many consumers have shifted their buying habits to support small, local businesses. As stay-at-home orders begin to lift...

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

Job Hunting? 5 Tips for Prospective Employees Looking for Work During a Time of Crisis

Around the United States, unemployment rates are continuing to rise. Many people have found themselves out of work, as their employer shut down due to concerns over Coronavirus transmission and regulations.

11 Home Projects You Can Tackle While Quarantined

Right now, many people are feeling the pressure of being stuck at home. You probably feel bored, isolated or unsure of what you're going to do next. However, this time at home can be used productively! This is a great time to tackle some of those...