TV vs. Digital -- How to Know What's Best for Your Brand

Both TV and digital advertising are beneficial, but determining which avenue is best to use for your business will depend on several factors. In some cases, you may want to focus more on one over the other, but in others, it may be best to use...

Tips for Getting Customers to Leave Online Reviews

It's essential to understand how people are talking about your brand online, which can significantly affect sales. Online reviews are among the most powerful influencers of people's buying decisions, potentially making or breaking a sale. ...

14 Powerful Call-to-Action Phrases for Marketing

One of the keys to a successful marketing campaign is the item that encourages action: the call-to-action, or CTA. The CTA tells your audience to do something specific, whether it's to download a free ebook, request a quote for a product or...

Leveraging the Power of National Magazines for Your Local Business

TV and magazines are both effective and popular marketing channels on their own. However, the combination of the two can help you benefit from the best of both worlds. If you want to boost brand awareness by up to 15% or even more, it's essential...

Best Ways to Utilize Digital Advertising in Your Marketing Mix

Digital advertising is one of the most effective ways to reach your consumers and obtain a high ROI from your marketing efforts, many statistics bear this out. For instance:

How to Integrate Social Media Into Your Campaigns

Consumers want to connect with your business in multiple ways, especially through social media. They want to have a chance to interact with you and have input. More than 90% of American millennials use social media regularly, followed by an...

Digital Marketing 101 - Breaking Down Everything You Need to Know

Digital marketing encompasses a wide range of platforms and marketing opportunities. It includes any type of marketing that uses a digital format, including social media, SEO, and content marketing as well as your website, email marketing, and...

Why Meredith Kansas City

When you're looking for a trusted media partner to be alongside your business and help you reach your marketing goals, you want a full-service partner where you can get the input, feedback, and reach you need. 

How to Drive Traffic to Your Website

In order to use your website to full advantage, you need to put in the effort for your website to draw traffic. A strong focus on SEO, which ultimately helps with website visits, can increase revenue by as much as 400%. With the right strategies,...