A New You in 2022: Lifestyle Marketing for Beginners

Lifestyle marketing and New Year's resolutions are the perfect partnership for starting your 2022 marketing plan with a bang. When the holiday shopping season has rolled to a stop, people are ready to pick up new activities, new healthy habits,...

Tips to a Successful Lifestyle Marketing Strategy

In some cases, companies may not want to sell a product or service as much as they want to sell a way of life. This is where lifestyle marketing comes in, enabling businesses to align their offerings with their customers’ specific interests. If...

How to Integrate Lifestyle Marketing into Your Marketing Mix

When marketing specific products and services, you're selling more than the offerings themselves—you're selling a lifestyle that your audience leads or aspires to lead. Whether you're showing how your offerings make your audience's life easier in...

6 Reasons Why Lifestyle Marketing Works

Lifestyle marketing allows you to connect your brand with something that is a way of life for your audience. Athletic brands like Nike and Adidas accomplish effective lifestyle marketing by making their brands a way of life. For consumers of...