How to Plan Your Annual Marketing Budget for 2022

 

2021 has been unpredictable for advertisers, making it hard to stick to their annual marketing budgets. Nobody wants to waste valuable ad spend, but you also need to pivot your strategy when something isn't working. As we head into 2022,...

Busy Season vs. Slow Times -- When Is It Best to Advertise?

 Many businesses experience slow and busy seasons throughout the year, and marketing efforts will change during these times. However, having a year-round marketing strategy can keep companies ahead at all times. It may be tempting to...

A Business Owner's Perspective: Not Wanting to Advertise During Times of Struggle

The COVID-19 pandemic has affected everyone over the past year in one way or another, including business owners trying to navigate these unprecedented times. Many have struggled with the question of whether to continue advertising. They don't...

6 Marketing Ideas for Retirement Communities to see Great ROI

When people get to the point in their lives when they have to consider moving into a retirement community, this drastic change and everything that comes with it can be upsetting. Potential residents and their families often have mixed feelings....

The Best Ways to Reinvest Profits Into Your Small Business

Small businesses are incredibly important, not just to their owners but to local communities. Those small businesses form the backbone of their communities, offering people a place to gather and shop. More patrons than ever are becoming proactive...

How To Get the Best Return on Advertising for Your Home Improvement Business

Everyone has been spending more time at home this year, and any home improvement needs that have been put off are glaringly obvious. Many are anxious to make their home/office/school look nicer and function better for the expanded use. With the...

What are Reach and Frequency and How Do They Work?

The world of marketing is full of metrics that speak to the effectiveness of a given campaign. Media cost, CPC, CPM, and ROAS are all examples of common measurements. In this article, we will discuss two of the most basic, yet most important...

Why You Shouldn’t Stop Advertising

Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. Advertising should be continuous in order to achieve maximum...

How to Set Your Advertising Budget

An effective advertising budget does not just reflect a specific percentage of revenue or a basic amount that a business wants to put into advertising. Instead, an advertising budget needs to be a thought-out, strategic reflection of what profits...

Why New Customers Are So Valuable to Your Business

A steady influx of new customers is the lifeblood of any business. New customers increase revenues and contribute to sustainable growth. Moreover, turning new customers into loyal customers is one of the best marketing investments that a company...