Email Marketing Tips to Help You Achieve High Open and Click-Through Rates

Businesses want to target ideal benchmarks in email marketing, including high open rates and click-through rates (CTR). These measurements can help you determine how well your campaigns are performing. What defines a good benchmark will depend on...

8 Social Media Platforms Your Business Should be Using and Why

A social media presence is essential for every business. Even if you primarily focus on your brick-and-mortar store or have sales through Amazon, social media profiles allow you to reach out to your customer base, develop a brand identity, and...

Social Media Marketing Tips for Maximum ROI

Marketing is leaning more heavily into social media because of the many benefits offered. Through social media marketing, businesses can connect with millions of users, and engage with audiences, and lend a human face to brands. With the right...

Top Tips for Successful Social Media Marketing

By far, social media is one of the most popular ways for people across the world to connect. For that reason, it's also one of the best mediums on which companies can advertise their products and services. Consider just a few social media...

How to Integrate Social Media Into Your Campaigns

Consumers want to connect with your business in multiple ways, especially through social media. They want to have a chance to interact with you and have input. More than 90% of American millennials use social media regularly, followed by an...