Tips for Developing Your Annual Marketing Plan

It's time to start planning (and creating a plan for) your New Year's resolutions. Now is the perfect time to dive into your marketing goals for the year ahead and develop an annual marketing plan for 2022.  

This big-picture view will be an...

How to Navigate the Current Ever-Changing Marketing Landscape

 

In the current marketing landscape, businesses are finding it particularly difficult to predict anything. With the lingering uncertainty around the pandemic and other factors, it's challenging to anticipate any specific changes in the near...

How to Plan Your Annual Marketing Budget for 2022

 

2021 has been unpredictable for advertisers, making it hard to stick to their annual marketing budgets. Nobody wants to waste valuable ad spend, but you also need to pivot your strategy when something isn't working. As we head into 2022,...

Does Your Advertising Strategy Need a Revamp?

 

While the pandemic hit many businesses hard, others have flourished, regardless of being essential or not. Advertising strategy is the one thing that the most successful, long-enduring companies do differently. Savvy marketers know...

Retailers Get Ready: Holiday Shoppers Are Coming Back This Year

 

Last year, the holiday season was unlike any we’ve seen. This year, it’s time for retailers to brace for returning shoppers, develop new marketing approaches, and overcome possible challenges to make the road to a successful season as...

Advertise to an Older Audience with KCTV5's Aging In Style Campaign

 

Businesses with older audience demographics may wonder how best to reach them and struggle to develop a solution. However, there are some great ways to strategize marketing to older groups. In addition to other types of strategies, businesses...

How to Know What Worked in Your Marketing Strategy and What Didn't

One of the keys to any business's success is a sound marketing strategy that performs optimally. When developing the perfect marketing strategy, advertisers need to know what works and what doesn't. As you determine what types of campaigns and...

Tips For Stretching Your Advertising Budget

Marketing and advertising can come with hefty price tags, but they don't need to if you implement the right strategy. Regardless of the funds you're working with, there are several ways to experience the benefits of a solid marketing...

Advertising 101 – 6 Important Things You Need to Know

There is no better time to begin marketing than now. While new businesses should start advertising immediately, existing companies that aren't advertising effectively are already behind. If you want your business to thrive, you can't wait...

Which Advertising Option is Right for Your Business?

You can't grow your business without growing your reach and audience to convert more consumers into customers. Advertising is a crucial component in any marketing strategy because it pulls leads straight to your website or encourages them to...