Combining Your Broadcast and OTT Campaigns: What You Need to Know

Marketers have to follow where their audiences travel, and your audiences aren't just using traditional broadcast television anymore. Instead, consumers are increasingly migrating to OTT: over-the-top media platforms that offer standalone...

Level Up Your Marketing With OTT

 

The True Power of OTT

Have you ever been watching a streaming service and wondered how many people are watching the same thing as you? The reach of OTT platforms is wide and vast, and a great marketing tool. 

OTT stands for "over-the-top," and generally refers to film...

What is OTT and How Does it Affect My Business?

According to the 2019 Customer OTT Report, 61% of Americans own a smart TV. The report also notes that 52% of Americans use some type of OTT service, including Netflix, Amazon Video, Hulu, and more. OTT services, or over-the-top television, have...